AITO TILLANDER.

​Atelier Torbjörn Tillander is one of the finest jewellery ateliers in Helsinki, and a family business of 6 generations. The Tillanders have always made the most perfect jewellery, but now we wanted to show their imperfections. A family is never perfect, and with this campaign we wanted to show that they are just like you and me.

​With just a little finer jewellery.

Fine jewellery is not made to make the inside of your drawer look nice. Wear it, everyday and all day.

The Tillanders, all four generations of inspiring role models and independent girls, are modelling the jewellery themselves.

The online campaign was an enormous success, with an incredible click through rate of 4,78% on social media.

Creative / Art Director
​Mya Rydman

​Agency
Drama Queen Communications


​​

Production company
Agency Leroy

Photographer
Maria Moulud

Stylist
Christa Björkstam