LEGO Polaroid
Campaign
NOT SHOT ON LEGO POLAROID
Introducing photographers’ favourite non-functioning camera.
Our brick-made camera clicks but it doesn’t take photos.
So, we turned its lack of function into its main feature, and created the first photography led campaign for a non-functioning camera.
…to camera reviews…
…to making every photo out there part of our campaign.
Because — of course — no photo ever taken was shot on the LEGO Polaroid.
Play with everything. Capture nothing.
Agency
Our LEGO Agency/The LEGO Group
Creative Team
Hazel Tracey
Agustina Lavignasse
Jota Marin
Mya Rydman