How do we get the Finns to take the pandemic seriously, without going into full blown panic? The most Finnish way we can of course, irony.

This campaign was created for the Young Lions Finland competition, but was later used by HSL Helsinki Region Transport in the fight against Covid-19.

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YOUNG LIONS FINLAND 2020
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BRONZE WINNER
Print category

Creative / Art Director
​Mya Rydman

Creative / Copywriter
Joel Huttunen