MYA RYDMAN
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HSL

LIKE A FINN
How do we get the Finns to take the pandemic seriously, without going into full blown panic? The most Finnish way we can of course, irony.

This campaign was created for the Young Lions Finland competition, but was later used by HSL Helsinki Region Transport in the fight against Covid-19.

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YOUNG LIONS FINLAND 2020
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BRONZE WINNER
Print category
Creative / Art Director
​Mya Rydman
Creative / Copywriter
Joel Huttunen


​Agency
Drama Queen Communications
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Mya Rydman
​Creative / Art Director / Designer
​© MYA Design 2020
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