YOUNG LIONS FINLAND 2020
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SHORTLISTED
Design category

SEE THE WHOLE WORK HERE.

Even if recent studies have repeatedly suggested Finland to be the ”happiest country in the world”, we can’t rest on our laurels. An individual never represents the entirety of a nation. Working for mental health is a fight to save lives one person at a time.

A citizen of the happiest nation on earth can still be sad, troubled and mentally unstable. No mask can hide that fact. We want to show that reality to everyone in Finland and to the world as well.

There’s no shame in emotion. Quite on the contrary.

Mieli is THE organization to champion this valiant cause, reminding people of the importance of seeing people as individuals with their distinct hopes, fears, troubles and triumphs despite easy clickbait headlines and easy answers.

Creative / Art Director
​Mya Rydman

Creative / Copywriter
Joel Huttunen

​Agency
Drama Queen Communications
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