OPPO Mobile

Brand building

 

OPPO Mobile entered Europe as the third largest smartphone manufacturer in Asia, and we got the honor to help them break through the digital market.

As Lead Digital Agency we created everything from top level concepts to single social media posts. We also developed new Digital Brand Guidelines to fit the European market and the creative target group, and did exclusive co-branding campaigns together with i.e. Roland Garros, Ferrari and FC Barcelona.

THE CREATIVE EXPLORERS

For OPPO's Christmas campaign 2019 we wanted to challenge the traditional way of celebrating Christmas.

OPPO sent three influencers, Bruno Maltor FR, Simone Bramalte IT, and Marcos Alberca ES, bove the Arctic Circle in northern Sweden to redefine the European people's perspectives of Christmas, and to try the new OPPO Reno2 in an extreme environment.

 

Creative / Art Director
​Mya Rydman

Creative / Copywriter
Gustaf Haffling

 

Agency
Mirum Stockholm