The Absolut Company

Campaign

the rethinkers

A launch campaign for the Absolut Startup Hub, a development program for startups within interactive packaging facilitated by The Absolut Company. With the Rethinkers concept, we want to celebrate all the people who question what can be seen as obvious, and the strive to always move forward. ​

The visuality needed to show the spirit of questioning the obvious. A disruptive and unsettling design that breathes innovation to connect the program with the core idea and the brand The Absolut Company.