A launch concept

We created a launch concept for the Absolut Startup Hub, a development program for startups within interactive packaging facilitated by The Absolut Company.

The rethinkers

 With The Rethinkers concept, we want to celebrate all the people who question what can be seen as obvious and the strive to always move forward. ​

The visuality needed to show the spirit of questioning the obvious.  A disruptive and unsettling design that breathes innovation to connect the program with the core idea and the brand The Absolut Company.

We communicated the concept via paid social media ads, own channels, on events and fairs as well as through the Absolut Startup Hub website.

Creative / Art Director
​Mya Rydman

Creative / Copywriter
​Gustaf Haffling

​Agency
Mirum Agency Stockholm
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