a non-cringy campaign
How do we get teens to take corona precautions during their most festive time of the year? For this covid-filled graduation season, the city of Vaasa wanted to get the message of covid restrictions across to the local teens, in a way that doesn't make them cringe.
How? Well, let them say it themselves. We paired up with local (and global) tiktok star Jennifer Käld @jennifererica, and chairman of the youth council and influencer Antonio Teca @antonio.teca to help teens understand the precautions needed, through striking visuals and people they admire.