MYA RYDMAN
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VAASA

a non-cringy campaign

How do we get teens to take corona precautions during their most festive time of the year? For this covid-filled graduation season, the city of Vaasa wanted to get the message of covid restrictions across to the local teens, in a way that doesn't make them cringe.

​How? Well, let them say it themselves. We paired up with local (and global) tiktok star Jennifer Käld @jennifererica, and chairman of the youth council and influencer Antonio Teca @antonio.teca to help teens understand the precautions needed, through striking visuals and people they admire.
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Creative / Art Director
​Mya Rydman
Creative / Copywriter
Joel Huttunen


​Agency
Drama Queen Communications
Mya Rydman
​Creative / Art Director / Designer
​© MYA Design 2020
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